I’ve learned about the design principle “form follows function,” which suggests that a product’s design should be primarily informed by its function. As a UX/UI designer, I advocate for users and believe that “form also follows user experience,” emphasizing the importance of a user-centered approach.

I bring a well-rounded perspective to design and business, shaped by my diverse experience in NYC's apparel industry and restaurant consultancy. My goal is to enhance the user experience by prioritizing users' needs while aligning with business objectives to make a meaningful impact.

As a UX/UI designer, my goal is to enhance the user experience by prioritizing user needs and aligning with business objectives to make a meaningful impact. I bring a well-rounded perspective to design and business, shaped by my diverse experience in NYC's apparel industry and restaurant consulting. Both industries, though different in nature, have taught me how to navigate complex projects with a creative yet strategic mindset, ensuring that design decisions align with broader business goals.

As a UX/UI designer, my goal is to enhance user experiences by prioritizing user needs and aligning with business objectives to create meaningful impact. My diverse background in NYC's apparel industry and restaurant consulting has equipped me with a well-rounded perspective on design and business. These experiences have taught me to approach complex projects with a creative yet strategic mindset, ensuring design decisions support broader business goals.

Having lived on three continents and in NYC for over ten years, I’ve developed multilingual skills and a deep appreciation for diverse cultures. Outside of work, I take architectural walks, explore the myriad facets of design, and enjoy international football ⚽️